Alumni and Fundraising (for Education)

Developing a close relationship with Alumni is an opportunity for all Academic Institutions to create a new income resource through fundraising! Our consultants can help you.

To foster pride, sense of belonging and willingness to contribute to my University or school

To engage Alumni requires strategy, planning and specific tools.
We can help you to start or to increase your results.


Call to Action can help you launch a Capital Campaign (for major new programme initiatives, a new building, remodelling work or extensions) or create a regular fundraising campaign to support social or merit scholarships, teacher hiring, etc.


Implementation of Alumni Area:

  • Initial assessment of current situation and set up a student services department
  • Development of a strategic plan for the coming years
  • Definition/assessment of HR structure, responsibilities and profile description
  • Support in recruitment and team selection
  • Support in defining and implementing database software
  • Development of the annual communication plan
  • Support and implement activities from Strategic Plan


Development of a Regular Donations Programme

  • Development of an Engagement Plan for Alumni
  • Development of Case for Support to direct to Alumni
  • Definition of ways of asking and to support
  • Support implementation of the programmes


Telemarketing Campaigns for Alumni

  • Definition of plan of approach and campaign set up
  • Script writing and volunteer training
  • Campaign follow up and evaluation


Capital campaign

  • Feasibility study for the campaign
  • Fundraising Planning
  • Management (call to action consultant as campaign coordinator)
  • Support in developing all communication materials
  • Definition of alumni profile with highest potential donations
  • Training and support in setting up a team of volunteers to draft proposals and make the “ask” for donations

Support in setting up a fundraising or Alumni Committee and fundraising campaigns

Development of mentoring programmes and Careers Advisory Offices


Training and Coaching

  • How to develop an engagement strategy for alumni
  • How to present a Case for Support
  • How to ask for donations
Call to Action worked with Nova SBE in the fundraising campaign for alumni and companies. Their work was essential in benchmarking international best practices and defining a strategy for our fundraising campaign. I strongly recommend Call to Action!
Pedro Santa-Clara | Nova SBE
Universities and international schools have shown how their own growth and development can only be possible by creating alternative income sources,; alumni have a critical role to play in this.
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